As you can see, the fast food industry well developed in the country, yet, there are no McDonald's in Nigeria. This may be due to the following reasons:
- Costs. It will cost a lot of money to supply the chains of such cafes with all the products they need and this may negatively affect the price of their food. As a result, McDonald's in Nigeria will make far less competitive offers than other eateries and lose clients.
- Road infrastructure. In our country, there are many quite serious problems affecting the transport system. As a result of this, the process of delivering products can become complicated.
- Weak electrical network. The power supply in Nigeria is unstable. This is one of the biggest problems investors face.
- Apart from all the common factors mentioned above, all businessmen may also have personal reasons for refusing to work under the McDonald's franchise
