In addition to issues regarding the sizing of Khy’s clothes, several content creators have noted that Kylie reportedly designed the brand with her own body in mind and didn’t account for her target audience’s tailoring needs.

Due to the ongoing reviews regarding the sizing of the brand, many social media users are wondering if Kylie’s new clothing line will go the way of Kylie Swim, one of her brands that seemingly came and went in 2021 and 2022, respectively.

Multiple influencers, including Julia Paige (@sheshortsweet), said in a TikTok that she “can’t get behind” the brand’s look and felt the clothing options were an odd choice. Other influencers, like The DOM (@thedom_au), have compared the brand to Shein, suggesting that the brand looks cheap.

Despite Khy’s not-so-nice reviews online, Kylie’s line has received praise from influencers who tried on her clothes on TikTok.

Several plus-size influencers, including Stella Williams, who made headlines earlier this year for her review of Kylie’s on-again-off-again BFF Jordyn Woods’ clothing line, commended Kylie for creating outfits true to size for bigger bodies.

Additionally, Kylie’s faux leather strapless dress is a popular look among the influencers who purchased the brand.