Did you know that most grocery stores intentionally choose their music to get shoppers to spend more money? That’s right! Stores opt for slow-paced, relaxing music on purpose—and the reason might surprise you. Matt Gresia, a popular content creator and finance expert, explained the idea on TikTok.

“The elevator music is purposely slower than the human heartbeat which literally gets you to relax and slow down,” Matt revealed. “That makes you spend more time in the store, and ultimately you’ll spend more money.”

Shopping expert and Offers.com editor Kristin McGrath agrees. “There’s been research that suggests playing relaxing music in stores makes customers relax and browse more, which is why many stores play music … People are [at Aldi] to save as much money on essentials as possible, period.”