Like other fanbases and their respective chants, Vikings fans yell "Skol!" as a way to show their pride in the team and encourage them to leave it all on the field (and win, of course). For those wondering, the "Skol chant" came to fruition when the Vikings moved to the U.S. Bank Stadium in 2016.
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As previously stated, the chant occurs at various points during a home game. If you're wondering how it works, here it goes: Vikings fans raise their hands above their heads, and after two beats of a drum, they clap in sync and scream the well-known word, "Skol!" From there, the drum beats increase in tempo until the clapping is near-constant.
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The chant was reportedly inspired by the "Viking war chant" made famous by fans of the Iceland national football (aka soccer) team during their run to the quarterfinals of UEFA Euro 2016. In October of that same year, the Vikings teamed up with Iceland midfielder Aron Gunnarsson and strongman Hafþór Júlíus Björnsson to introduce the "Skol chant."