Harry never specifically shares the exact product from Elizabeth Arden’s line that he used on his frozen “todger,” per the Mirror. Within the pages of Spare, the dad of two explains that as he tried to thaw out his penis after a 200-mile trot through the North Pole just before his brother Prince William married Kate Middleton, someone recommended that he apply Elizabeth Arden cream.

Apparently the former Princess of Wales had been a big fan of the pricey product for her lips, and this memory convinced Harry to give the suggestion a whirl. We aren’t privy to how much of the cream he used on his chilly extremity, or how often, but what we do know is that the brand itself has clearly read what Harry wrote and is enjoying the buzz surrounding its cream.

In fact, Elizabeth Arden took to Twitter to have a bit of fun with the renewed interest in the product, to the overwhelming, collective appreciation of social media users everywhere (who basically kicked off a virtual slow clap for the creativity).