Cole and Chelsea shared with Distractify that Down Home Fab came to be thanks to their real life home renovation business in Sioux Falls, S.D.
Chelsea shared, "By the time we were done building [our new home], we're both kind of like, wait, that was really fun," and from there, the couple's home renovation business was born. After that, it wasn't long before HGTV came calling.
"We're building our house and I was like, ‘Okay, what's everyone's doing when you're building a house or redecorating your house?’" Chelsea said. The answer, according to her, is pretending like you're on HGTV. And now, she and Cole don't have to pretend anymore.
Article continues below advertisement
On the show, their first client is their wedding planner. But outside of the series, Cole and Chelsea had already started their home reno business. And even if Down Home Fab doesn't have a long shelf life on HGTV, Cole and Chelsea still have their businesses.
Article continues below advertisement
They run an online home decor business called Aubree Says, which is named after Chelsea's oldest child, Aubree. The line features candles, throw blankets, mugs, wall art, and even slippers. Chelsea is also a co-owner of Belle & Rae Co, which designs presets, or filters, for digital photos.
Article continues below advertisement