In an email newsletter, Ulta promoted Kate Spade’s newest line of perfumes. The email circulated to the brand’s thousands of subscribers, and some customers instantly noticed where the company went wrong.

“Come hang with Kate Spade,” the post wrote, followed by a heart emoji.

Soon after the message went out, several customers slammed the brand for the subject line. On Twitter, users highlighted the wrong choice of words and shared the email with the masses.