The New Heights Podcast recently gained attention with a captivating ad that opened one of their episodes. The ad in question is for Tampax, and it targets listeners who may be new to using tampons. Interestingly, neither of the Kelce brothers narrates the ad, adding a unique twist to the podcast’s advertising approach.
One possible reason for this unconventional choice is the podcast’s increasing popularity among female listeners. This surge in female listenership coincides with the public acknowledgment of Travis Kelce’s relationship with superstar Taylor Swift. It appears that Travis’ high-profile romance has had a positive impact on the podcast’s gender breakdown and attracted a larger female audience.
This trend of increased female listenership can also be observed in the NFL, as Swift’s affiliation with the Kansas City Chiefs has drawn more female fans to the sport. The New Heights Podcast seems to have tapped into this broader cultural shift, positioning itself as a platform that resonates with both male and female football enthusiasts.