The one-chip challenge is branded by Paqui as a challenge in which you have to eat a single chip that has been “made with the hottest peppers on the planet.” According to Paqui's website, the chip is made using the Carolina Reaper, which is known to be the hottest pepper in the world, as well as the scorpion pepper. The challenge involves not just eating the chip, but waiting as long as possible before washing it down with something else.

The challenge encourages participants to wait at least an hour before washing the chip down, although plenty of people fail to complete the challenge successfully. In fact, TikTok is filled with videos of people trying and failing the challenge. Even as the challenge has become more and more popular, though, there are those who are beginning to acknowledge how dangerous the challenge may actually be.