Shortly after Balenciaga unveiled their towel skirt, Ikea trolled the company with their own version of the product. “Introducing the new VINARN Towel Skirt. A 2024 Spring fashion essential,” read a post on the company’s U.K. Instagram. Included in the post is a photo of a man wearing dark shades, a black hoodie, and a towel skirt — which looks similar to the one offered by Balenciaga.
Ikea’s towel skirt isn't really a skirt. The Vinarn towel is a part of Ikea’s collection of bath products. It's currently available for $9.99 and comes in five different colors.