Doing your own guest blogging is really very time consuming, challenging and often quite overwhelming. Many clients have come to us having tried to do guest blogging in the past with limited success.
The problem is that it is quite a difficult thing to get started with as you’ll want a system in place, you need a promotional plan, you have to understand what to look for with guest post opportunities (guest blogging is quite easy to get wrong and end up with some very poor links which could well do more harm than good!), you need to know where to find guest blogging opportunities and so on.
The next issue is the management of the campaign, as I said before it can be quite time consuming and it because frustrating if you aren’t experienced at managing a guest blogging campaign as you can easily overwhelm and confuse yourself if the campaign isn’t structured correctly not to mention you can fall behind your own schedule if you don’t find the time to chase up websites that have agreed to publish your post but haven’t got round to doing it yet.
Additionally if you are doing this yourself or utilizing limited in-house resources, the scale of the campaign just won’t be there. You’ll be doing guest blogging part of the time whilst also trying to juggle your other commitments as an employee or indeed a business owner.
The real benefit of outsourcing your guest blogging to a third party like us is that we take care of everything from start to finish – we take away that headache and hassle. You pay for your blog posts and we go off and do all the research, link prospecting, contacting, relationship development, content writing and facilitation of publishing.
We aren’t miracle workers of course but we have the experience, the team, the expertise and the tools to make your guest blogging campaign run a lot smoother.
