Despite framing itself to be another cheesy mainstream horror flick along the lines of The Bye Bye Man or The Apparition, Smile is a solid little project, one that boasted a production budget of $17 million. It turns out that inescapable trailers and a hilarious marketing stunt — which had creepy smiling actors taunt spectators at baseball games — worked out in Smile's favor.

"Smile posted the second-best hold ever for an R-rated horror film in its sophomore weekend, falling by just 22 percent after grossing $22.6 million in its first weekend. Jordan Peele's Get Out, by comparison, fell by only 15 percent in its second weekend," Collider reported. Smile grossed a whopping $17.6 million at the box office during its second weekend.

Who's smiling now?

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