Juan took assumed the internet alias of LeJuan James after learning about it from NBA superstar LeBron James. He started making videos on Vine in 2013, when it was the most popular app. However, he eventually adapted to new sites such as Facebook, Youtube, and Instagram.
His videos depict comic portrayals of Hispanic life in the context of living in the United States. This includes how parents react to their children in various situations as well as the behaviors that members of the Hispanic community are observed engaging in. As a result, his fan base has grown significantly over time. Juan presently has over 2.4 million Instagram followers and close to 250k YouTube subscribers.
Juan published his book Definitely Hispanic, which is a collection of his thoughts and views about growing up as a Hispanic in the United States, after establishing a following. The book, which was released on June 4, 2019, has been a hit thanks to its witty lines that are both accessible and funny in the context of family, culture, and community.
