Kayla began her profession after graduating from the university by working at an Adelaide women’s gym. She rapidly discovered that her clients’ machine workouts were not yielding adequate results.
So Kayla created an aerobic fitness program for her clients that focuses mostly on smaller inner thighs, a flatter belly, and toned arms, and her clients liked it.
Kayla created workouts for working out at home with minimal equipment and space after noticing that her clients preferred working out at home to going to the gym.
Kayla also started training her sister’s friend who wanted to become in shape so they could play Netball on their high school team. She promoted her new workouts on Instagram by posting photos of her customers before and after they improved.
Kayla has a supportive life partner who must share her ambition to be a fitness model. She met Tobi Pearce at a gym in 2013. Tobi was pursuing two degrees at the time, one in law and one in business. He was also working as a personal trainer.
Kayla and Tobi established a Bikini Body Training Company in March 2013, with Kayla serving as director and Tobi serving as CEO. Kayla published the first two ‘Bikini Body Guided’ volumes in January 2014, featuring Itsines’ workout in the first volume and nutrition guidance from Nutrition Professionals Australia dietitians Julie Dundon and Anne Schneyder in the second.
By the following October, more than a million guides had been downloaded. Her plan was not to increase muscle or lose weight but to achieve a specific look.
In 2015, Itsines embarked on the ‘Kayla Itsines Bootcamp World Tour,’ to provide lead-free group fitness programs. She performed throughout Australia’s capital cities, as well as New York, Los Angeles, and London. In April of the same year, Kayla appeared in an Apple advertisement for the Apple Watch, showing the product’s heart-rate monitor feature.
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