During the first season of The Simple Life, we were introduced to socialite besties Paris Hilton and Nicole Richie, who were both whisked away to the country to experience "normal" life. In one iconic scene, Paris asked the family she was staying with what they liked to do for fun. Someone responded, "We like to go to Walmart." Paris replied back, "What is Walmart? Do they sell wall stuff?" 

Although it was easy to assume Paris was just some dumb, out-of-touch rich girl, today, Paris now says her whole Simple Life identity was fake. "They said, 'Nicole you play the trouble maker, Paris you play the ditzy airhead,'" she told Access Hollywood. "We had no idea what we were getting ourselves into or what a huge success it would be and that I'd have to continue playing this character for five years." 

True or just an attempt at rebranding? Who knows.