The Super Bowl is not just the best of the best of the NFL, it's also the best of the best of capitalism. And who better to celebrate than a large corporation like CBS in their Super Bowl Greatest Commercials: All-Time Classics special, airing Tuesday Feb. 8. We're really looking forward to revisiting some old faves, like the classic Wendy's "Where's the Beef?" commercial, which was made to let folks know they had larger patties than their competitors.
Perhaps the most notable Super Bowl commercial, and arguably the one that kicked off the Super Bowl ad craze, was Apple's 1984 commercial introducing Macintosh. It was directed by Ridley Scott who would go on to direct incredible films like Alien. From that moment on, it was a race to create memorable, impactful commercials during one of the most-watched televised events of the year.
Robert Horowitz, President of Juma Entertainment, told Forbes that, "People want to relive these great ads, and we let them see what they want to see,” he explained. "The great commercials are the ones that really tell a story." And the great stories being told during the 2022 Super Bowl will cost $7 million for 30 seconds. Where's the beef? You mean, where's the cheddar?