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Kat Von D Talks About Her Makeup Brand and Why She Started to "Resent" It (Exclusive)

Robert Thorne • • 3 min read
Kat Von D Talks About Her Makeup Brand and Why She Started to "Resent" It (Exclusive)

Explore the background of Kat Von D Talks About Her Makeup Brand and Why She Started to "Resent" It (Exclusive) in this comprehensive feature.

In her social media statement, Kat revealed that she decided to sell her popular beauty brand to her partner, Kendo.

“I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years," she wrote at the time. Additionally, following Kat's announcement that she would be parting ways with the company, Kat Von D Beauty underwent a rebrand.

The company was renamed and rebranded to KVD Vegan Beauty.

Robert Thorne
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Robert Thorne

Robert Thorne covers electric vehicle innovations, autonomous driving systems, global mobility trends, and automotive engineering developments.