The decision to partner with Ulta Beauty and sell Kylie Lip Kits exclusively in their stores turned out to be one of the most lucrative moves possible, selling $54 million worth of products in the first six weeks of the partnership.

The revenue has climbed every year since, and the recent valuations of Kylie Cosmetics have it worth upwards of $1.2 billion ... that is, until Forbes did a reassessment of Kylie's finances. And although she sold 51 percent of her stake in the company to Coty Inc in 2019, which netted her a nice $340 million, Kylie still acts as the public face of the brand.