Over the years, Quaker Oats made a few half-hearted attempts to rebrand Aunt Jemima, and ultimately erase the racist stereotypes that were associated with her image. According to NBC News, Jemima was given a lace collar and a pair of earrings in the '80s to give her a slightly more elegant look, and in more recent years, her "mammy kerchief" was removed entirely. 

Quaker Oats received decent backlash over the years, which has intensified since the death of George Floyd. And according to New York Post, Quaker Oats Vice President and CMO Kristin Kroepfl admitted their past efforts to make Aunt Jemima "less racist" were simply not enough. On Wednesday, June 17, the brand officially announced they would be changing the name and logo which will obviously improve the situation, but after 130 years, this realization was long overdue.

After 130 years of promoting its brand with a racist stereotype, it's about time that Quaker Oats decided to abolish its offensive name and logo for Aunt Jemima's pancake mix and maple syrup. We can't help but wonder what it will be next, but needless to say, we're thrilled with their decision to officially leave Aunt Jemima behind in far less progressive times.