Microsoft closed down its Mixer service on July 22, 2020, and moved existing partners over to Facebook Gaming. That meant that Mixer partners and streamers, like Ninja, would be transitioned to Facebook Gaming.

Microsoft could not reach the numbers that Twitch, YouTube and Facebook Gaming were receiving which led to the eventual shutdown. “We started pretty far behind, in terms of where Mixer’s monthly active viewers were compared to some of the big players out there,” Phil Spencer, Microsoft’s head of gaming, said in an interview with The Verge. 

“I think the Mixer community is really going to benefit from the broad audience that Facebook has through their properties, and the abilities to reach gamers in a very seamless way through the social platform Facebook has.”

After Mixer failed to attract the significant user base that Ninja had hoped for and eventually shut down to partner with Facebook Gaming, Ninja left the merging companies in search of a new home (also, reportedly with the full amount of his seven-figure contract).