"I Started in 2020": Aunty Esther, Nigerian Lady Who Shops for People Opens up on Her Business

"I Started in 2020": Aunty Esther, Nigerian Lady Who Shops for People Opens up on Her Business

Get the latest updates about "I Started in 2020": Aunty Esther, Nigerian Lady Who Shops for People Opens up on Her Business.

Aunty Esther also usually tells potential customers to check out her hand and see if she would be of any service to them.

Essentially, Aunty Esther's business entails running shopping errands for people who do not have the time to do it themselves.

She helps her clients buy foodstuff and other household items, which they can't do on their own due to pressing engagements. She has become very popular for this.

Legti.ng reached out to Aunty Esther and interacted with her in a brief chat, and she sounded highly motivated, as usual.

She said she started running errands for clients around 2020. She said she is motivated by the bills she has to pay.

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Her words:

"I'm a personal market shopper. I'm based in Owode Onirin Lagos. I'm motivated by the bills in front of me."

When asked if the business is lucrative, Aunty Esther responded in pidgin English:

"We sha dey see small small for feeding."

Aunty Esther said when she is not shopping for people, she is always busy sleeping and resting.

Sophia Al-Mansoor
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Sophia Al-Mansoor

Sophia analyzes international trade, startup ecosystems, retail transformation, and supply chain logistics for modern digital publications.