Black Farmers in Brazil Changing Views on Coffee Production

Black Farmers in Brazil Changing Views on Coffee Production

Explore the essential facts related to Black Farmers in Brazil Changing Views on Coffee Production in this special report.

Through his endeavors, Brandao told AFP he wants to remind the world that Brazil became a leading coffee producer

on the back of slaves from Africa, where coffee originates from.

He is also seeking to "break the stigma that Black people do not produce quality."

"So my work also gives light to this," he said. "Today I have six coffees produced by Black people, all of them... of great quality."

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Many of his clients, he added, are looking for quality but also for a product that is "changing the world."

Brandao is a leader in the so-called Black Business wave in Brazil that promotes commerce among people of African descent as a tool for social progress.

At first, he had trouble finding Black suppliers given that the overwhelming majority of coffee plantations in Brazil still belong to white families.

"My black suppliers are the first generation to produce on their own land, often only a few hectares," he said.

And Brandao has more than once had to defend his chosen crusade.

"I am sometimes asked: 'What if it was the opposite, if roasteries owned by whites bought coffee from white farmers?' But isn't that what is happening already?"

Sarah Jenkins
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Sarah Jenkins

Sarah Jenkins is a veteran tech journalist with over 12 years of experience covering artificial intelligence, mobile innovations, and digital ethics. Her insights have appeared in leading technology publications worldwide.