Leading off with a song like "En El Olvido" during his NPR Tiny Desk performance was a conscious choice by Omar to honor his Mexican heritage and his mother. "I wanted to start off with a mariachi because I feel like that's how my mom would want to see it," he told us about his set's very traditional beginning.
"The set was gonna be very emotional," he added. "So I kind of wanted to start off with emotion, but it felt really good to start with that."
"Mariachi music is just a huge part of my life and has been for as long as I can remember. It just feels very, very genuine. I grew up doing a lot of mariachi-related things. I used to be in ballet folklórico. My mom would always, like, bring mariachis to parties, and it's just always been there. I've always loved it," he explained.
On the thought process behind the NPR set's sequencing, Omar said, "I wanted to do ‘Evergreen,’ I wanted to do ‘Petrified,’ and I wanted to do ‘En El Olvido,’ and ‘Endlessly’ was very new." The artist joked that he even had the lyrics written on his hand, adding: "I was like, ‘Oh man, I hope I don’t mess up.’"
Going deeper regarding his roots, Omar is partnered up with Buchanan’s Scotch Whisky for their upcoming Buchanan’s 200% Futuro campaign, which seeks to celebrate those who are proudly living a 100% Hispanic and 100% American lifestyle.
"It's like this blend that just kind of has always been in my life. It's been in the language, the food, events, parties and things like that," he explained of doing this kind of partnership.