Only two weeks after her breakup with professional baseball player Tyler Wade, the TikTok “it” girl is in the spotlight yet again. This January, the influencer included a Black haircare brand in her “Best Amazon Purchases of 2022” TikTok review, which has since gone viral.

In the TikTok video, Alix offers a tutorial on how to apply Mielle Organics’ Rosemary Mint Scalp & Hair Strengthening Oil, which later sold out online.

The advertisement sparked controversy on Black Twitter, which pointed out that many Black hair companies — like Shea Moisture and Carol’s Daughter — have a history of pivoting their brand when it goes mainstream.

“Black women have legitimate reasons to side-eye white folks ‘discovering’ Mielle hair oil,” one user argued. “When brands BW single-handedly kept afloat start chasing white money, they raise prices, change formulas, and erase Black women from their image.”

However, the founder of Mielle — Monique Rodriguez — took to social media to address the backlash shortly after.

Rosemary Mintgate was proof of the widespread influence that content creators have — and they’re being paid generously for their services. In fact, TikTokers like Alix generate thousands of dollars per month.

So, what’s Alix’s salary? The answer will make you re-evaluate all of your life choices.